{"id":115884,"date":"2023-03-15T09:55:32","date_gmt":"2023-03-15T09:55:32","guid":{"rendered":"https:\/\/edenred.pt\/uncategorized\/connections-that-add-value-the-successful-relationship-between-edenred-and-grupo-base\/"},"modified":"2025-01-31T15:51:31","modified_gmt":"2025-01-31T15:51:31","slug":"connections-that-add-value-the-successful-relationship-between-edenred-and-grupo-base","status":"publish","type":"post","link":"https:\/\/www.edenred.pt\/en\/news\/edenred\/connections-that-add-value-the-successful-relationship-between-edenred-and-grupo-base\/","title":{"rendered":"Connections that add value: The successful relationship between Edenred and Grupo Base"},"content":{"rendered":"\n<p>Edenred&#8217;s purpose is &#8220;Enrich connections. For good&#8221;. We believe in the power of great connections, particularly in the synergies created with our client companies. That&#8217;s why we present the story of the collaboration between Edenred and <strong>Grupo BASE<\/strong>.    <\/p>\n\n\n\n<p>As part of her <a href=\"https:\/\/n360businesstories.com\/quem-somos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Stories<\/a> project, Marta Leite de Castro spoke to Nalina Kar\u00e1, Human Resources Director at the BASE Group.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1152\" src=\"https:\/\/edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-1920x1152.jpg\" alt=\"Capital Base Group\" class=\"wp-image-110835\" srcset=\"https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-1920x1152.jpg 1920w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-1024x614.jpg 1024w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-768x461.jpg 768w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-1536x922.jpg 1536w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-2048x1229.jpg 2048w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-200x120.jpg 200w, https:\/\/www.edenred.pt\/wp-content\/uploads\/2023\/02\/Grupo-Base-760x456.jpg 760w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Nalina Kar\u00e1, Human Resources Director at Grupo BASE, and Marta Leite de Castro<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About the Grupo Base<\/h2>\n\n\n\n<p><a href=\"https:\/\/bcapital.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grupo Base<\/a> is a Portuguese group with around 600 employees, which owns companies in the automotive (C.Santos VP), logistics (Europe\u00e7as), industrial (UMM and SLM) and technology (Vera Intelligence for Business) sectors.<\/p>\n\n\n\n<p>As various companies in the group adopted some of Edenred&#8217;s benefits, and ensured their satisfaction with them, it made sense to centralize the entire offer of extra-salary benefits in a single supplier.<\/p>\n\n\n\n<p>At the moment, Grupo Base is preparing to have a <a href=\"https:\/\/edenred.pt\/en\/news\/edenred\/did-you-know-that-you-can-customize-edenred-cards-with-your-company-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized meal card with its visual identity<\/a> and standardized for all business units, thus contributing to the sense of belonging of all employees.<\/p>\n\n\n\n<p><br><strong>Watch the interview in the video below.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Edenred x Grupo Base | Conex\u00f5es que acrescentam valor\" width=\"900\" height=\"506\" src=\"https:\/\/www.youtube.com\/embed\/cwuU5I-L1CU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"Edenred&#8217;s purpose is &#8220;Enrich connections. For good&#8221;. We believe in the power of great connections, particularly in the synergies created with our client companies. That&#8217;s why we present the story of the collaboration between Edenred and Grupo BASE. As part of her Business Stories project, Marta Leite de Castro spoke to Nalina Kar\u00e1, Human Resources&#8230;","protected":false},"author":4,"featured_media":110919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[124],"tags":[254],"target":[202],"class_list":["post-115884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edenred","tag-case-study-en","target-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connections that add value: The successful relationship between Edenred and Grupo Base - Edenred Portugal<\/title>\n<meta name=\"description\" content=\"We believe in the power of great connections. 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