How to improve the value proposition for employees in 2026?

30 de December, 2025

The start of a new year is the perfect opportunity to ensure that the value proposition for employees is aligned with the company’s culture and best market practices. For this proposition to be effective, it must appeal to both internal and external employees, reflecting the brand’s values.

Nowadays, competition to attract talent is fierce, and the benefits offered are a differentiating factor for any organization. Considering the main trends, we present some strategies that should be included in the compensation policy for 2026, in order to keep the value proposition for employees competitive and relevant.

1 – Increase the meal allowance

With the new year and rising food prices, it’s important to clarify the benefits that paying this subsidy by card can bring. Companies have the opportunity to increase the value of the card up to the legal limit, thus promoting healthy and nutritious food. In addition to the tax advantages for the company and the employee, the Edenred meal card ensures that the amount allocated is actually used for food. In addition, it offers simpler management of the benefit and contributes to the promotion of local commerce and job creation.

2 – Promoting well-being

The physical and mental well-being of employees should be a priority for companies. Including health benefits such as stress management programs, mental health support or nutrition consultations demonstrates a commitment to the well-being of the team. It is also essential to ensure that employees have the purchasing power to access these services, and the best way to do this is to allocate a specific voucher for this purpose. For example, Edenred offers solutions that allow companies to support their employees in expenses related to medical services, hospitals, pharmacies, alternative medicines, among others, but it also offers discounts for physical activities or wellness services, thus improving employees’ quality of life.

3 – Supporting training and professional development

Investing in employee training and development is also investing in the company, making it more innovative, up-to-date and capable of staying one step ahead of its competitors. Certifications, courses and technical workshops can be offered, as well as personal skills development plans, for example in the areas of communication, time management, among others. To reinforce this proposal, Edenred offers flexible benefits solutions for education, allowing employees to choose how and where to invest in their training. This shows that the company cares about the personal and professional growth of its employees, promoting a culture of continuous learning that benefits both the team and the organization.

4 – Guaranteeing family support: from infancy to senior citizens

Family support is a highly valued benefit in the value proposition for employees. Edenred offers support solutions for children under the age of 7, which allow companies to provide subsidies for the costs of crèches or kindergartens. In addition, it offers benefits aimed at education, which can be used in educational establishments, study centers or for the purchase of school supplies.

For employees who need to support their senior relatives, Edenred offers solutions that can be used in hospitals, clinics, care centers and geriatric stores.

These initiatives not only ease the financial burden on families, but also demonstrate the company’s commitment to supporting employees at crucial times in their personal lives.

5 – Reward key moments

Recognizing employee effort and performance is an effective way of motivating them. Edenred Gift serves just that purpose: it allows companies to reward employees with a digital gift card that can be used in a variety of stores and services. The flexibility of Edenred Gift allows employees to choose what they really value, be it an experience, a product or a service, thus increasing their satisfaction.

Developing your company’s value proposition highlights the organization’s commitment to creating an environment that supports not only professional development, but also employees’ personal and family needs. By implementing these strategies and adapting them to employees’ needs, your company will be better placed to attract and retain the best talent.